White Label Apps: How Mobile-First Design Can Elevate Your White Label App

UX should never be an afterthought.

White label applications. Whilst these apps are typically foundational and something to build upon, some of them have mobile-first potential which, if developed effectively, could unlock untapped potential within entire industries. In this post, we’ll look at how mobile-first design can elevate your white label app using a relevant case study.

So, first things first. What is a white label app?

White label applications are apps created by white or private label app development companies that are then rebranded and resold.

Got it? Good.

Let’s look at what happened when we were tasked with creating one for a client.

Our brief and our mission.

A client came to us here at We Are Mobile First with a vision of creating an insurance assistance white label app.

After clarifying the brief, we entered the research stage.

After researching and assessing competitors’ apps, we found that most of them were done to a low standard with much less focus on UX.

Like with most things in life, there’s a natural order to follow when considering UX that both makes the most sense and makes life easier for your users.

Since most of the apps on the market were neglecting said natural order, we worked to create a white label app that was both functional and user-friendly without compromising on design.

How did we elevate existing white-label apps?

Whilst researching the market, we came to realise that most insurance assistance apps were asking the right questions but in entirely the wrong order, often filtering what type of assistance the user required before even asking for their location.

Using our veteran knowledge of mobile-first technology and our finely-tuned focus on usability, we asked the most important question first: Where are you?.

This was, for us, the primary focus and starting line as the app was location-based.

By asking the user where they were prior to what they needed, we were able to speed up the process by giving the location element a chance to warm up and locate the user before connecting them to the relevant information.

By switching the calls to action, users were able to quickly find assistance and services local to them based on both their insurance policies and their current location.

This was a much more efficient way of doing business and a clear example of how mobile-first design can elevate white-label apps.

The design, as a result, was much sleeker as we were able to do away with the initial modal screens full of big buttons that asked users to choose what assistance they needed help with (car, travel, health, etc).

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The downside of white-label apps.

As it was a white-label app, however, the client would then go on to re-brand it before it was available to users.

Whilst the functionality of an app is paramount, branding can also make or break it.

We would advise that you never underestimate the importance of the aesthetic stage of development. Invest in professional knowledge every step of the way.

Some white-label rebrands, as we soon came to learn, are much better than others…


Mobile-first design should never be considered an afterthought or a frivolous investment. It can make or break your app.

Ready to get serious about mobile-first design and invest in our expert services? Email us at hi@wearemobilefirst.com.